Introducing
Arouku: Move to Earn App

Japan

1weeks

from idea to MVP

3weeks

product discovery

Fitness

Blockchain

Game Development

User Engagement

AI Integration

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About Arouku: Move to Earn App

Arouku is a revolutionary 'Move to Earn' app that incentivizes users to stay active by rewarding them with digital tokens for daily walking steps. Users can convert their walking points into in-app currencies, which can be used to participate in games, with opportunities to win coupons and prizes. The app combines fitness, fun, and rewards to drive healthy habits, integrating blockchain technology for transparency and token management. Ideal for fitness enthusiasts and gamers alike, Arouku uses AI to create personalized fitness goals and adaptive gameplay experiences, enhancing user engagement.

Our experience working with Verselix Infotech has been nothing short of transformative. Their seamless integration of AI-powered features into the Arouku app allowed us to enhance user engagement and reward distribution mechanisms. The team's deep understanding of both blockchain technology and gamified user experiences in the Japanese market helped Arouku stand out in the competitive 'Move to Earn' landscape. We highly recommend Verselix Infotech for any innovative app development needs.

Hiroshi Nakamura

CEO, Arouku

The Challenge

Developing a secure and engaging Move to Earn platform like Arouku came with multiple challenges. First, ensuring seamless integration between users' physical activity data and the blockchain-based token system was a complex task. Additionally, balancing gameplay with fitness goals while maintaining user retention in a rapidly evolving app market presented significant hurdles.

OurProductApproach

Fitness-First Design: At the core of Arouku’s design is the emphasis on promoting healthy lifestyles. By converting users' walking steps into points, we incentivize daily activity. The app employs AI to track users' habits and dynamically adjust daily fitness goals to ensure long-term engagement and motivation.

AI-Powered Personalization: Arouku’s unique selling point is its use of AI to create personalized fitness goals based on user data. The AI recommends walking challenges and rewards tailored to each user’s habits and progress, fostering a sense of achievement and encouraging continued use.

Gamified Experiences: Users can use their walking points in mini-games, designed to reward both luck and effort. AI helps personalize gameplay to match users' skills and preferences, offering tailored game modes to keep them engaged. From time-sensitive challenges to adaptive game difficulty, AI ensures a customized, enjoyable experience.

Blockchain Integration: Arouku uses blockchain technology to manage the Cpon token, ensuring transparency and secure transactions. Users can exchange their earned walking points for in-game currency, coupons, or rewards in a fully decentralized and secure environment.

Continuous Updates and Feedback Loop: AI algorithms analyze user behavior to suggest new features or improvements. Regular updates ensure the app remains compliant with Japan’s regulatory environment for token-based rewards while maintaining user interest through AI-driven innovations.

Ourtechapproach

Data Collection and Privacy: Arouku uses AI-powered tracking tools to monitor users’ step data securely and efficiently. The app ensures user privacy by employing advanced encryption techniques, keeping personal health data safe.

Blockchain and Token Management: Built on microservices, the app handles token transactions and reward distribution using blockchain for transparency and scalability. The integration of AI-driven fraud detection systems ensures secure, fair token management.

AI for User Insights: AI models within Arouku continuously gather insights on user activity patterns, engagement metrics, and health progress, which informs how to optimize future features. This feedback mechanism ensures the app evolves to meet user demands.

Solution

Arouku provides an all-in-one fitness, gaming, and reward ecosystem, combining AI-driven personalization and blockchain-based token management to ensure a seamless and engaging experience for users. The app fosters an active lifestyle by offering rewards for physical activity and enhancing the gaming experience with AI-driven customizations.

The app serves as both a fitness tracker and a gaming platform, offering users multiple pathways to earn rewards. By using AI to tailor user experiences and blockchain for token transactions, Arouku has built a robust, scalable, and secure environment for long-term user engagement.

Tech stack

Front-end

React Native

GraphQL

Tailwind CSS

Back-end

PostgreSQL

Node.js

Ethereum Blockchain